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Ageing: A Changing Narrative: A Top Global Consumer Trend for 2017

April 25th, 2017

As 2017 unfolds, consumers aged over 50, the most vocal and youngest of whom are part of a generation known for their outspoken views, the baby boomers, are living a changed ageing narrative with shifting perceptions and attitudes towards maturing. This sees articulate ‘ambassadors’ and organisational advocates ‘disrupting ageing’ via louder consumption demands, shifting work practices, mature style icons and novel ageing solutions.

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Daphne Kasriel-Alexander

Daphne Kasriel-Alexander works as Consumer Trends Consultant with Euromonitor International. She commissions analysis on consumer trends and writes Euromonitor’s Top 10 Global Consumer Trends report helping businesses and organisations decode their consumers. Daphne is inspired by making sense of contradictory global trends such as a desire for instant gratification alongside a celebration of frugality.

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