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The Connected Consumer Chat: Prospects for Proximity Payments

March 8th, 2017

 

While there has been considerable chatter on the prospects of proximity payments, especially since the arrival of Android Pay, Apple Pay and Samsung Pay beginning in 2014, this emerging payment type has not taken off at the pace many thought it might. In this video, Euromonitor International analysts around the globe offer their predictions for the future adoption of proximity payments. Watch and learn how consumers in different countries are most likely to embrace this in-person payment type in the forecast period.

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Michelle Evans

As the Global Head of Digital Consumer Research at Euromonitor International, Michelle Evans oversees digital research to provide actionable insights and in-depth analyses into how technology is fundamentally changing commerce. Recognized as a thought leader in digital commerce, she was named to Innotribe’s Power Women in Fintech in 2015 and Asian Entrepreneur’s Women on Top in Tech in 2016. She regularly shares her expertise across industry events whether as a speaker, chairperson or juror. Leveraging her master’s degree in journalism from Northwestern University, she authors a biweekly column in Forbes and has been quoted in several publications globally. She follows the technological advances that are shaping the way consumers browse and buy goods and services with her specialty spanning mobile payments, digital commerce, e-commerce, m-commerce, digital marketing and social media.

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