Most Promising Digital Categories 2017

by and
March 31st, 2017


Although digital commerce is expanding across the globe, what consumers are purchasing varies by country. In this video, Euromonitor International analysts around the globe offer their predictions as to what categories will drive digital commerce uptake in their market of research in 2017.

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Michelle Evans

As the Global Head of Digital Consumer Research at Euromonitor International, Michelle Evans oversees digital research to provide actionable insights and in-depth analyses into how technology is fundamentally changing commerce. Recognized as a thought leader in digital commerce, she was named to Innotribe’s Power Women in Fintech in 2015 and Asian Entrepreneur’s Women on Top in Tech in 2016. She regularly shares her expertise across industry events whether as a speaker, chairperson or juror. Leveraging her master’s degree in journalism from Northwestern University, she authors a biweekly column in Forbes and has been quoted in several publications globally. She follows the technological advances that are shaping the way consumers browse and buy goods and services with her specialty spanning mobile payments, digital commerce, e-commerce, m-commerce, digital marketing and social media.

Euromonitor Research

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