Fashion Friday: Green Beauty Growth Potential in the Nordics

March 31st, 2017

Consumer demand and interest for natural and organic products have grown substantially in the Nordics over the last decade. However, there is a clear lack of a single ecolabel with clear standards. As a result, multiple trade and industry associations in the region are calling for legislators to address the issue and create one single holistic ecolabel, which could help green beauty products’ market to develop to its full potential.

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Peder Kraugerud

Peder Kraugerud is a research analyst at Euromonitor International. He holds a Bachelor’s degree in Economics from University of New South Wales and a Master’s degree in Management from University of Sydney. He is responsible for the research of consumer markets with a special focus on the Nordic countries. Professional interests include consumer behaviour and analytics in FMCG industries.

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