Monthly Health Series: Healthy Eating Trends in Foodservice

February 15th, 2017

Treating oneself to indulgent or greasy dishes will always have its appeal. Nevertheless, Western European consumers are increasingly health conscious. This megatrend permeates itself within foodservice on menus in the form of a growing number of low fat/salt/sugar/calorie/carbs, vegan/vegetarian, free from lactose/gluten/nuts dishes. In 2016, not only do we see an expansion in the number of brands increasing their healthy food options within casual dining and fast food, but also trial partnerships between specialist coffee shops and healthy eating brands, highlighting how even brands on the peripheries of the healthy eating trend are aware of its appeal and its potential for business growth.

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Derya Lawrence

Derya Lawrence is a senior analyst specialising on Services and Payments research at Euromonitor International, covering areas including Consumer Finance, Travel & Tourism, Retailing, Consumer Foodservice Institutional Channels and Digital Consumers. He holds a BSc in European Politics and an MA in International Relations and Democratic Theory. His research focuses on Western European markets, with particular interest on Turkey, Italy and Greece.