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Fashion Friday: Are Probiotics Promising Cosmetic Ingredients or Marketing Tools?

January 27th, 2017

More consumers are basing purchasing decisions on wellness priorities, giving greater attention to the functional aspect of a product formulation. Probiotic-based beauty leverages this trend, exhibited in a recent wave of innovative start-ups focused on probiotics. This development, however, comes with challenges attributed to technical barriers in making probiotic-based beauty viable, and rivals claiming to use probiotics, but formulate with dead bacteria that render the product less effective.

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Nicholas Micallef

Nicholas Micallef is a beauty and personal care analyst at Euromonitor International. He has published numerous studies related to corporate strategies, market entries, competitive intelligence and opportunity analysis. His expertise includes multinational companies’ strategies, objectives and challenges. He holds an MSc in Strategic Management, Economics and Politics from University of Aberdeen.

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