Consumer Appliances in Brazil: Key Trends and Facts

January 27th, 2017


Consumer Appliances in Brazil continued to underperform global peers, posting a 5% decline in volume sales versus a positive figure of 3% across the globe. However, the economic slowdown created an opportunity for the “do-it-yourself’ trend to rise and boosted sales of certain product categories.

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Elton Morimitsu

Elton Morimitsu is responsible for conducting research and producing in-depth content for industries such as Consumer Electronics and Appliances, Homecare and Tissues & Hygiene in Brazil. He has a bachelor’s degree in Business Administration from FGV-SP in Brazil and an MBA from the University of Michigan in US. Elton has more than seven years of experience in equity research, having analyzed several companies within the Latin America consumer landscape.

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