New In Retail: A Look at BuyChat in Nigeria

December 20th, 2016


This video is a part of Euromonitor International’s New In Retail series that showcases some of the most interesting retailing concepts from 2016. Michelle Grant, Head of Retailing, gives an overview of the BuyChat app, which is built using WhatsApp, to connect offline retailers to online shoppers. She explores how the app works and its future outlook. To learn more about the best new retail concepts globally, please download Euromonitor International’s whitepaper.

Watch on YouTube

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Michelle Grant

Michelle Grant is the Head of Retailing at Euromonitor International. She has a degree in economics and finance from Washington University in St. Louis and extensive experience in global market research. She helps global organizations build the future of their business based on actionable insights.

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