This video is a part of Euromonitor International’s New In Retail series that showcases some of the most interesting retailing concepts from 2016. Michelle Grant, Head of Retailing, gives an overview of the BuyChat app, which is built using WhatsApp, to connect offline retailers to online shoppers. She explores how the app works and its future outlook. To learn more about the best new retail concepts globally, please download Euromonitor International’s whitepaper.
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