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Instant Coffee: A Global Snapshot

December 10th, 2016

Instant coffee is a growing segment of the global market, benefiting from the rapid growth of specialist coffee shops and the expansion of “coffee culture” in traditionally tea-drinking markets. Analysts Matt Barry and Virginia Lee talk about where instant coffee is consumed, the top five growth markets for instant coffee, and new product innovations that offer a premium or locally targeted coffee experience.

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Matthew Barry

Matthew Barry is a Beverages Analyst with Euromonitor International specializing in global trends in non-alcoholic beverages. He is particularly interested in how economic growth and changing demographics are affecting the global beverage industry. His insights have appeared in such publications as The Wall Street Journal, Market Watch, and Beverage Daily, and he is a regular contributor to trade and industry publications. Matthew holds a degree in International Relations from Knox College and has been with Euromonitor International since 2015.

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Virginia Lee

Virginia Lee is a Senior Beverages Analyst at Euromonitor International. She is a global consumer trends speaker and native of South Korea. Virginia writes about company strategies, marketing, and new products. She has been widely quoted by the media including the Wall Street Journal, New York Times, and Advertising Age.

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