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“Big Soda” Goes Natural and Niche with Latest Acquisitions

December 8th, 2016

In a bid to reduce their dependence on the struggling carbonates segment, the three biggest players in US carbonates have recently made a number of acquisitions to expand into more premium soft drinks segments. On November 22, Dr. Pepper Snapple Group announced it was purchasing Bai Brands for US$1.7 billion. On the same day, PepsiCo stated it would be buying KeVita. These acquisitions as well as The Coca-Cola Co’s purchase of Aloe Gloe in June reflect the companies’ intentions to enter into naturally positioned soft drinks categories.

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Howard Telford

Howard Telford is a Senior Industry Analyst with Euromonitor International, joining the company in 2010. In his role on Euromonitor's global beverages team, he provides insights on trends and market performance across 80 countries. Howard holds his BA from DePaul University and his master’s degree from the University of Chicago.

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Virginia Lee

Virginia Lee is a Senior Beverages Analyst at Euromonitor International. She is a global consumer trends speaker and native of South Korea. Virginia writes about company strategies, marketing, and new products. She has been widely quoted by the media including the Wall Street Journal, New York Times, and Advertising Age.

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