What Retailers Can Learn from Starbucks’ Successful Mobile Platform

by and
November 29th, 2016

M-commerce is still relatively new, but it is a quickly growing channel. Retailers, especially those that are focused on achieving omnichannel proficiency, are looking to optimize the mobile shopping experience for their shoppers. Starbucks, a foodservice company, has been very successful in the M-commerce space. This podcast will discuss some key takeaways from the company’s success that retailers should be mindful of while building on their own mobile strategies.

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Michelle Malison

Michelle Malison is an Industry Research Associate for Euromonitor International. She has a bachelor’s in marketing from the University of Texas in Austin and a master’s in international relations from the University of Chicago. She combines her experience in consulting and market research to help global organizations grow.

Elizabeth Friend

Elizabeth Friend is the senior foodservice analyst at Euromonitor International, where she has covered the global restaurant space since 2011. She has a background in investment research and securities trading. Professional interests include studying consumer behavior all over the world, tracking what people eat and how they live their lives.

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