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What Retailers Can Learn from Starbucks’ Successful Mobile Platform

November 29th, 2016

M-commerce is still relatively new, but it is a quickly growing channel. Retailers, especially those that are focused on achieving omnichannel proficiency, are looking to optimize the mobile shopping experience for their shoppers. Starbucks, a foodservice company, has been very successful in the M-commerce space. This podcast will discuss some key takeaways from the company’s success that retailers should be mindful of while building on their own mobile strategies.

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Michelle Malison

Michelle Malison is an Industry Research Associate for Euromonitor International. She has a bachelor’s in marketing from the University of Texas in Austin and a master’s in international relations from the University of Chicago. She combines her experience in consulting and market research to help global organizations grow.

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Elizabeth Friend

Elizabeth Friend is the senior foodservice analyst at Euromonitor International, where she has covered the global restaurant space since 2011. She has a background in investment research and securities trading. Professional interests include studying consumer behavior all over the world, tracking what people eat and how they live their lives.

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