Internet Retailing Services to Play Critical Role in Key Connected Appliances Adoption

November 27th, 2016


Euromonitor International research shows that 30 million units of connected appliances will be sold globally in 2016. In order to open up global growth, internet retailers will have to start catering to consumers who wish to purchase connected appliances. Appliances manufacturers should expand internet retailing options provided on their appliances for competitive differentiation to drive sales growth.

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Feng Zhang

Feng Zhang is a Consumer Appliances Analyst at Euromonitor International. He holds a MBA in marketing and double engineering degrees. Professional interests include market research and competitive strategy. With hybrid training and work experience in business management and engineering, he authors competitive trend analysis from both business and engineering angles.

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