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Challenging Ageing in Consumer Markets

November 5th, 2016


Both consumers and high profile influencers are challenging ageing in disparate spheres such as wellness, advertising and sports participation as 2016 unfolds. Ageing is central to public debate as the future for many world regions is much greyer, and mature consumers remain a huge market. We can now talk of a mature lifestyle as more people are living a busier, more satisfying and extended ‘third age’ starting from 55-65, with post-middle age consumers being more energetic, more expert, enjoying and maintaining good physical health and paying attention to mental wellbeing.

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Daphne Kasriel-Alexander

Daphne Kasriel-Alexander works as Consumer Trends Consultant with Euromonitor International. She commissions analysis on consumer trends and writes Euromonitor’s Top 10 Global Consumer Trends report helping businesses and organisations decode their consumers. Daphne is inspired by making sense of contradictory global trends such as a desire for instant gratification alongside a celebration of frugality.

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