Challenges and Opportunities at the Bottom of the Pyramid

November 11th, 2016

The bottom of the pyramid – or the BOP – is gaining increasing recognition by large corporations as an important consumer group. Ever since the global financial crisis of 2008-2009, global businesses have been operating in an environment of slowing growth, weakening consumer expenditure, volatility and uncertainty. A new growth avenue beyond the much-talked-about middle class is therefore vital for the long-term survival and success of a business.

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An Hodgson

An Hodgson joined Euromonitor International in 2006. She manages research into income and expenditure as well as industry, infrastructure and environment. Her strategic analysis helps businesses gain important insight into global, regional and key emerging market trends and thereby allowing them to make more informed commercial decisions.