Strategies for Expanding into Emerging Markets with E-Commerce

by and
October 24th, 2016


With internet use growing around the world, retailers and manufacturers looking for international expansion have an unprecedented opportunity to expand into digital channels in emerging markets.

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Amanda Bourlier

Amanda Bourlier is a services and payments analyst at Euromonitor International, conducting competitive intelligence studies and analyzing sectors including retailing, tourism, and consumer finance in North America.  A graduate of the University of Michigan, her professional interests include international strategy and the effect of politics on business environments and consumers.

Gustavo Gomez

Gustavo Gomez is a Senior International Business Development Executive advising Latin American corporations on how local market potential, consumer trends and international drivers can impact their business. Gustavo has successfully focused on business opportunities internationally and locally for stakeholders, where he provides syndicated market research solutions and assists in developing customised projects that are aligned with his clients’ strategic objectives and market share growth. Working at Euromonitor International for over five years, Gustavo has been advising a diverse portfolio of corporate clients, from industrial, consumer goods and consumer service industries.

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