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Fashion Friday: Targeting the Middle Eastern Consumer in Personal Accessories

October 28th, 2016

The Middle East is well adapted to Western trends, as Middle Eastern countries are very well aware of international brands and their appeal due to social media. However, the strong retail sector and the culture of heading to a shopping mall as a leisure activity are facilitating the development of the retail and personal accessories scene further.

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Jasmine Seng

Jasmine Seng is a Personal Accessories associate analyst at Euromonitor International, conducting competitive intelligence studies and analysis on Bags & Luggage, Jewellery and Watches. A graduate from the National University of Singapore, her professional interests includes the business of fashion and the impact of macroeconomic movements on retail brands.

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Amna Abbas

Amna Abbas is a Research Analyst at Euromonitor International focusing on Beauty and Fashion, conducting analysis on beauty and personal care, personal accessories and eyewear, apparel and footwear, consumer health and luxury goods. Amna hold a Masters in Strategic Marking (Top Graduate) from the University of Wollongong, and her professional interests includes the dynamics of beauty and fashion within the Middle East region, with a specific interest in United Arab Emirates.

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