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Gender Blurring: A Top Consumer Trend for 2016

March 12th, 2016

Gender blurring is a rejection of gender stereotypes and saluting an androgynous lifestyle. This trend has manifested itself in many ways: Calvin Klein’s gender-free fragrance CK2, the declassification of toys by Disney and Amazon, and even Playboy’s toned-down issue in March 2016. This trend will continue to impact the media, consumer ideals, and industries in the near future.

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Daphne Kasriel-Alexander

Daphne Kasriel-Alexander works as Consumer Trends Consultant with Euromonitor International. She commissions analysis on consumer trends and writes Euromonitor’s Top 10 Global Consumer Trends report helping businesses and organisations decode their consumers. Daphne is inspired by making sense of contradictory global trends such as a desire for instant gratification alongside a celebration of frugality.

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