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Case Study: Identifying Potential Targets for Milk Products after the end of EU Milk Quotas

March 20th, 2015

At the end of March 2015, the European Union will abolish milk quotas, meaning EU member states are no longer restricted on the amount of milk they can produce. This increased output means a likely oversupply of milk. Using Passport and Euromonitor’s Competitor Analytics system, Euromonitor identifies key markets, categories and companies that ingredients suppliers should target.

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John George

John George is an analyst in the ingredients industry at Euromonitor International. He is responsible for publishing research relating to the global ingredients industry as well as providing analysis on market trends and ingredient innovation. John has a degree in Biomedical Science (BSc with honours) from The University of Warwick.

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