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Emerging and Frontier Markets Drive Global Hair Care Growth

May 28th, 2014

The hair care category weakened from 5.5 percent in 2012 to 4.9 percent in 2013 but still performed better than other categories in beauty and personal care such as skin care and colour cosmetics. This resistance to market challenges is due to hair care’s increasing penetration of emerging markets such as China, Brazil and India and new frontier markets such as Turkey, Indonesia and Iran. Brazil remains the most dynamic market, accounting for 20 percent of global hair care growth in 2013 due to an increasing competition from local players.

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Oru Mohiuddin

Oru Mohiuddin is a Strategy Analyst for Euromonitor International. She has a Master in International Development from University of Birmingham and has been working in the company since 2007. Professional interests include tracking beauty trends with a particular focus on colour cosmetics, hair care and evaluating company performance.

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