Home » Asia, Beauty and Personal Care, Video » Air Cushions Taking the Color Cosmetics Market in Korea by Storm


April 5, 2014

Air Cushions Taking the Color Cosmetics Market in Korea by Storm

 

The Air Cushion is a liquid foundation soaked in a sponge featuring a makeup base, sun protection and skin moisturizer all in one. Originally developed by Iope, the product has taken the cosmetics world in South Korea by storm, driving the sales value of color cosmetics up by 11 percent in 2013. Air Cushion products sit light on the skin, which is especially important in the hot Korean sun. Other companies such as LG Household and Healthcare are developing their own air cushion products to capitalize on the trend, and Iope recently launched a men’s version of the product catering to the fast growing men’s cosmetics market. As the trend grows, Euromonitor expects the product to start reaching overseas into Singapore and Hong Kong.

Watch on Youtube

Have a question or thought to add? Leave us a comment below.


« Which Activities are Getting Sportswear Consumers off their Couches? | Main | 새로운 히트제품의 등장: 에어쿠션 한국 메이크업 시장에 각인되다 »

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...


View our YouTube Channel Follow Euromonitor on Twitter Become a Fan on Facebook Connect with Euromonitor on LinkedIn

Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

Olam to Become One of Top Three Global Cocoa Processors

Holidays Without Hunger

Cuba Libre: Latin America’s Final Consumer Frontier?

Rouble Trouble: Impact of Currency Volatility on Russian Apparel Market

Cuba: Key Market of the Future

Diplomatic Normalisation Promises Cuban Evolution for US Cigar Market

Life in Europe in 2015

Konjakkens opp- og nedtur i Norge

FOSHU Gives Hint of Life to Japan’s Soft Drinks Market

The Rise of Social E-Beauty