There are several key trends driving the beauty and personal care market in 2014. First is the need for multi-functionality as consumers no longer settle for a two or three-in-one product. All-in-one products are becoming mainstream and are expected in almost every beauty segment. Secondly, consumer preoccupation with image and how they are perceived by others is another important trend somewhat attributed to the ‘selfie,” a buzzword for a photo taken of one’s self and uploaded to social media. This concern for one’s self-image means beauty companies will have to tailor to specific consumer needs with personalized and solution-based products.
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