Growth of Active Ingredients Outside of Core Categories
As consumers continue to look for ways to save time and money, more product manufacturers are trying to cater for these needs. This has resulted in an array of one-size-fits-all products in categories, from colour cosmetics with BB creams to the reaction of sun care induced by skin care cannibalisation. The multi-functionality trend will keep pushing consumption of active skin care ingredients, outside of their core categories.
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