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Growth of Active Ingredients Outside of Core Categories

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March 28th, 2014

Growth of Active Ingredients Outside of Core Categories in Beauty and Skin Care

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As consumers continue to look for ways to save time and money, more product manufacturers are trying to cater for these needs. This has resulted in an array of one-size-fits-all products in categories, from colour cosmetics with BB creams to the reaction of sun care induced by skin care cannibalisation. The multi-functionality trend will keep pushing consumption of active skin care ingredients, outside of their core categories.

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Euromonitor Research

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