Catering to Local Preferences and Smaller Cities in Beauty and Personal Care

March 6th, 2014
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Euromonitor International is pleased to once again be presenting at in-cosmetics in Hamburg, Germany. Irina Barbalova, Global Head of Beauty and Personal Care Research at Euromonitor, offers a preview of her discussion on the multifaceted evolution of beauty. Brazil and China, typically two strong performing countries in terms of beauty and personal care, have been lackluster as of late in their performance and 2014 will be a year of streamlining product portfolios and tailoring to local preferences.

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