The Rise of Low Cost Beauty in France

February 19th, 2014

Beauty discounters are entering the traditionally high-end market of France, with stores such as Kiko leading the way. The chain, which started in France in 2010 and now boasts over 100 outlets in the country, offers a wide range of color cosmetics at economy prices. Kiko’s success is sparking other stores to follow suit, and with France projected to lead Western Europe in absolute growth, the country will witness a boom in discounters in not just beauty, but apparel as well.

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Mylan Nguyen

Mylan Nguyen is a Packaging Analyst at Euromonitor International, which she joined in June 2010. In her current position, Mylan directly contributes to the content and quality of Euromonitor International’s packaging research. Mylan primarily focuses on the beauty and personal care and home care industries, monitoring key industry trends and forecasts and providing key insights through articles and analysis into the packaging industry.

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