Home » Asia, Beauty and Personal Care, Video » Educating Thai Men on Skin Care is Key to Growth


January 17, 2014

Educating Thai Men on Skin Care is Key to Growth

The men’s skin care market in Thailand continues to grow, with international brands such as L’Oreal and Beiersdorf entering the market and local brands launching products targeting male consumers. However many men in the country remain uneducated about male skin care products and are still using either women’s or unisex products. As a result, male beauty bloggers are rising in popularity in the country, educating Thai men about skin care and color cosmetics. Educated Thai men will drive the men’s skin care market to continued double digit growth into 2014.

Watch on Youtube

 


« The Importance of Online Sales for Foodservice Companies | Main | แนวโน้มของตลาดสกินแคร์และสินค้าอื่นสำหรับผู้ชายในประเทศไทย »

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Dear Khun Anuwong
I am a Professor in Thailand teaching Strategic Brand Management at Master level. I would like to write a short case on the topic: Building a mens'skin care brand in Thailand but not about L'Oreal or Nivea which have a existing strong portfolio but for a new entant.
I would appreciate if you could suggest me some interesting case to explore. It should be a new brand. I am interested by Japanese r KOrean brands but they are not strong on this market.

Best regards
Gerard

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...

Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

The Colour of a Dress and Milan's Catwalks Illuminate Online/Real World Convergence

Who's Buying the Most and Least Calories Worldwide?

Back to School: Volunteering at Holy Angels in Bronzeville Chicago

Euromonitor to Partner with WWD Digital Forum: London 2015

Millennials - a New Breed of Travelers

Samsung Betters Apple and Others in Mobile Payments War

Q&A: First Steps to Success in Emerging Markets

Topshop Suffers a Setback in Japan

Commodities Roundup: February 2015

Nutrition Snapshot: Australia in 2014