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Future of Fragrances: Smaller Premium Packs and Brazil

August 15th, 2013

EMI_FutureFragranceDrivers-v1.1

Smaller pack sizes of premium fragrances and economic development of Brazil are expected to shape consumption of fragrances. Brazil’s predisposition to high usage and spending in fragrances will keep this country key to global fragrance in glass consumption. Since the start of the recession, smaller pack sizes have become more prevalent as an alternative option for price-conscious consumers, instead of trading down to mass brands, globally.

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