Food and Drink for the Aging Needs a Boost
Today’s elderly citizens are deemed to be the fittest, most attractive and most mentally active in history. In addition, consumers will continue to spend on products that reduce the signs of ageing, despite the tough economic conditions. Therefore, countries with a high ageing index and the desire to spend on functional food and drink should be targeted. As such regions including Western Europe, North America and Australasia are where the largest opportunity lies. This datagraphic will be further analysed in our upcoming global report on opportunities in food and drink for the ageing population.
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