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August 27, 2013

Beauty Companies Investing in Research Increase Likelihood for Growth



Beauty and personal care manufacturers are releasing their 2013 second quarter results. Oru Mohiuddin, Senior Beauty and Personal Care Analyst at Euromonitor, states that companies focusing strictly on beauty rather than a diverse product portfolio are better poised for growth. Companies like L’Oreal, which concentrate almost strictly on beauty products, can spend more money on research and development, increasing credibility with scientific claims.

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