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Beauty Companies Investing in Research Increase Likelihood for Growth

August 27th, 2013


Beauty and personal care manufacturers are releasing their 2013 second quarter results. Oru Mohiuddin, Senior Beauty and Personal Care Analyst at Euromonitor, states that companies focusing strictly on beauty rather than a diverse product portfolio are better poised for growth. Companies like L’Oreal, which concentrate almost strictly on beauty products, can spend more money on research and development, increasing credibility with scientific claims.

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Oru Mohiuddin

Oru Mohiuddin is a Strategy Analyst for Euromonitor International. She has a Master in International Development from University of Birmingham and has been working in the company since 2007. Professional interests include tracking beauty trends with a particular focus on colour cosmetics, hair care and evaluating company performance.

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