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Why The Anti-Ageing Trend Is Set To Succeed in The US and Japan

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May 1st, 2013

EMI_AntiageingHairCare-v1.3-01

During the last few years, value sales of hair care have stagnated in most developed countries. The anti-ageing trend will give opportunities to increase sales in value and volume terms, by raising the use of specialty ingredients and by introducing multi-step regimes. Japan and the US will embrace the anti-ageing trend in hair care, although lower incomes in the BRICS could limit such opportunities.

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