Why The Anti-Ageing Trend Is Set To Succeed in The US and Japan

May 1st, 2013


During the last few years, value sales of hair care have stagnated in most developed countries. The anti-ageing trend will give opportunities to increase sales in value and volume terms, by raising the use of specialty ingredients and by introducing multi-step regimes. Japan and the US will embrace the anti-ageing trend in hair care, although lower incomes in the BRICS could limit such opportunities.

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Lydia Gordon

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