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Premium Beauty Dynamics

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May 30th, 2013
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EMI_premiumBPCdynamics-v1.0

Premium beauty sustained its growth levels in 2012, aided by the strong performance of premium skin care, which outshone all other categories. In 41 out of 80 markets, premium sales grew faster than mass. China in particular is seeing strong growth, with premium beauty adding a further US$4.5 billion by 2017, resulting in sales of premium cosmetics in Asia Pacific to exceed any other region. This could benefit the leading premium beauty companies, which all have a foothold in this region.

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Lydia Gordon