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Market Opportunities for Beauty and Personal Care Companies

March 26th, 2013

Beauty and Personal Care companies have been releasing their results from 2012, and a dichotomy in marketing schemes is becoming increasingly clear. Companies with a core presence in beauty are focusing on cutting edge product innovation, while companies more present in personal care are spreading their coverage out to different markets. Manufacturers need to develop a clearly defined market segment in the industry to help drive strong growth, states Oru Mohiuddin, Senior Company Analyst at Euromonitor.

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Oru Mohiuddin

Oru Mohiuddin is a Strategy Analyst for Euromonitor International. She has a Master in International Development from University of Birmingham and has been working in the company since 2007. Professional interests include tracking beauty trends with a particular focus on colour cosmetics, hair care and evaluating company performance.

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