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China to Overtake Japan as World’s Second Largest Consumer Market

March 12th, 2013

Euromonitor expects China to overtake Japan as the world’s second largest consumer market in 2013. The increase in consumer expenditure is due to two factors – the rising middle class in China and government policies to boost domestic consumption. An Hodgson, Income and Expenditure Manager at Euromonitor, explains the impact of these two factors.
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An Hodgson

An Hodgson joined Euromonitor International in 2006. She manages research into income and expenditure as well as industry, infrastructure and environment. Her strategic analysis helps businesses gain important insight into global, regional and key emerging market trends and thereby allowing them to make more informed commercial decisions.

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