China to Overtake Japan as World’s Second Largest Consumer Market

March 12th, 2013
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Euromonitor expects China to overtake Japan as the world’s second largest consumer market in 2013. The increase in consumer expenditure is due to two factors – the rising middle class in China and government policies to boost domestic consumption. An Hodgson, Income and Expenditure Manager at Euromonitor, explains the impact of these two factors.
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