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The Rising Importance of Sub-Saharan Africa

February 22nd, 2013


Sub-Saharan Africa is the second fastest growing region in the world due to its natural resources and rising middle class. The region’s growing population means that its pool of labour is expanding, in contrast to the ageing global population. Media Eghbal, Country Insight Managing Editor at Euromonitor, expands on the importance of Sub-Saharan Africa in this video.

 

Watch this video on Youtube

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