Top 10 Consumer Trends for 2013

January 2nd, 2013
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For 2013, we have chosen not to highlight trends such as thrift, urban consumers
and the consumer love affair with mobile technology in stand-alone trends
because they have become so ubiquitous – preferring to discuss them in the
context of other key global consumer trends. Meanwhile, the lack of a dedicated
trend about emerging market consumers underlines the fact that our world is no
longer experienced as ‘The West and the Rest’ and because consumer culture is
everywhere. For instance, in our discussion of the local love trend, we will
analyse the swelling pride in local culture and products which accompanies the
diluted fascination with some global brand offerings.

Which consumer trends does Euromonitor International think will reign
around the world in 2013?

Spending on convenience nudging into the quest for value

Crowded house redux

Downtime decoded

Food: More than a life staple

Gendered consumption RIP?

Local love

Older and off to work and train

Parenting lifestyles

Shopping like it’s the future

The roll call of consumer concerns

Download Top 10 Consumer Trends for 2013, featuring more details on the trends listed above.

Have a question or a thought to add? Leave us a comment below.

Daphne Kasriel-Alexander

Daphne Kasriel-Alexander works as Consumer Trends Consultant with Euromonitor International. She commissions analysis on consumer trends and writes Euromonitor’s Top 10 Global Consumer Trends report helping businesses and organisations decode their consumers. Daphne is inspired by making sense of contradictory global trends such as a desire for instant gratification alongside a celebration of frugality.