Home » Packaging, Video » PET Succeeds in Emerging Markets


January 10, 2013

PET Succeeds in Emerging Markets


Emerging market consumers are enjoying the benefits of affordable PET packaging. For instance, the smaller 300ml soft drink bottle launched in Asia Pacific benefits consumers because of its lower price point. As a size contrast, many discounters in emerging markets offer PET multipacks, which provide a convenient bulk option for items such as bottled water.

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