Innovation Key to Ingredient Trends in Beauty and Personal Care

January 30th, 2013

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Innovation is key for ingredient manufacturers wishing to prosper in the future, states John
Madden, Global Head of Ingredients Research at Euromonitor. However, innovation
is an increasingly difficult aspiration due to the recession, regulatory
obstacles, and media and consumer attention towards
certain ingredients in beauty and personal care. The use of natural
ingredients, therefore, will continue to grow in 2013, driven by consumer

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