Home » Home Care, Video » Dishwasher Detergent Should Focus on Innovation


January 22, 2013

Dishwasher Detergent Should Focus on Innovation

Dishwashing detergent manufacturers are working hard convincing consumers to buy into premium products. According to Ian Bell, Global Head of Home Care Research at Euromonitor, consumers tend not to think about dishwashers as an appliance that needs much attention. Therefore they buy low to mid-priced detergent. Detergent tablets such as Finish, with a focus on clean glassware, are a hit in Western Europe but failed to take off in North America. Now, with an imposed Phosphate ban, detergent producers have to work even harder to please consumers.

Watch this video on Youtube


« Direct Selling in Consumer Health | Main | Hear Us Speak at Vitafood South America 2013 »

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...


View our YouTube Channel Follow Euromonitor on Twitter Become a Fan on Facebook Connect with Euromonitor on LinkedIn

Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

Three Themes of Innovation in Financial Technology

A Quick Look Around the World of Adult Systemic Analgesics

China’s Electric Vehicle Push Could Reap Rewards in Europe

Asia Pacific drives Global Cosmetic Lenses

Fashion Speaks: Facial Cleansing Devices and Fashionable Skin Care Products

Multi-Channel Strategies in Home Improvement Retailing

Envisioning the Future of Travel at the Skift Global Forum

Ingredients Companies Must Capitalise on Indian Appetite for Sweet and Savoury Snacks

Africa's Markets of the Future

Próximo destino: mercado de turismo en Latinoamérica