is an iconic city destination, which shone in the spotlight of the 2012 Olympic
Games. The city remains reliant on European visitors although much work is
being done to attract guests from the BRIC countries. The hotel supply has
expanded due to a flurry of openings prior to the Olympics and continues to
match demand. London is also home to a number of large annual trade events,
although competition is growing from European cities and further afield.