Opportunities In and Out of Nappies/Diapers

Although hygiene is well established and saturated across much of the developed world, ageing populations still provide a huge opportunity for the industry as a whole. While at the other end of the spectrum low birth rates would suggest nappies/diapers have perhaps had their day, there still remains scope for product development and the growth of disposable pants.

Comments

[Victor]

It's not really clear whether this diagram and the associated charts are referring to adult incontinence, babies, or both.

[Jamie Maynard]

Victor,

The diagram refers to both adult incontinence as well as baby products. The main datagraphic shows retail incontinence growth while the side charts focus on baby products and disposable income. I hope this helps clarify.