Home Improvement: Big Projects On Hold, Small Ones Go Ahead
Analyst Insight by Cruz del Barrio, Head of Home and Garden Research at Euromonitor International
The global economic downturn has hit the global home improvement market hard, with the North American market particularly weak. Many consumers have less money to spend, and with housing values declining in many places, they can no longer justify expenditure on home improvement as an investment that will add to the value of their home. On the other hand, a combination of urbanisation and income growth is driving strong growth in emerging markets, most notably in China.
For more information on this report, please see report "Home Improvement: Category Overview."
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