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Should Fiat be focused on Adding new Brands?

by
November 10th, 2012

The Fiat Auto Group is maintaining its market share due to the Fiat 500, expanding sales outside of its Italian domestic market.  However, sales are declining in Italy itself. Although the 500 has kept Fiat afloat, Neil King, Automotive Industry Analyst at Euromonitor, believes the company should look to add other brands.

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Neil King

Neil King is an automotive analyst at Euromonitor International, which he joined in 2011. Neil is responsible for spearheading Euromonitor’s automotive data and analysis providing a unique 15 year forecast of industry demand. Prior to joining Euromonitor, Neil was an Associate Director of the Automotive Group of IHS Global Insight.

  • Lefteris

    FIAT should first focus on squeezing the best out of the historical brands of Alfa Romeo and Lancia and then perhaps add “budget” brand – like Dacia for Renault and as VW is planning to do.