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November 10, 2012

Should Fiat be focused on Adding new Brands?

The Fiat Auto Group is maintaining its market share due to the Fiat 500, expanding sales outside of its Italian domestic market.  However, sales are declining in Italy itself. Although the 500 has kept Fiat afloat, Neil King, Automotive Industry Analyst at Euromonitor, believes the company should look to add other brands.

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FIAT should first focus on squeezing the best out of the historical brands of Alfa Romeo and Lancia and then perhaps add "budget" brand - like Dacia for Renault and as VW is planning to do.

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