Although it's existed for some time, wet toilet tissue has
yet to gain market share in markets such as the UK and the US. Ian Bell, Head
of Tissue and Hygiene research at Euromonitor, suggests that consumers in these
markets are uneducated about the products intended use and care and therefore
skip the product in stores. Bell also states that manufactures of wet toilet
tissue should examine the packaging with many consumers keeping it in cabinets
due to its unsightly container.
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