Home » Consumer Foodservice, Podcasts » The Recession causes a Multi-Tiered Menu in Fast Food


October 30, 2012

The Recession causes a Multi-Tiered Menu in Fast Food

Burger

Due to the lingering effects of the recession, two key demographics have emerged in the fast food playing field. First, those who want a better, premium experience, and second, those who are sensitive to price but still looking to indulge. Fast food operators looking to succeed in current economic conditions will fulfill both of these demographics. McDonald's is an example of a player who created a multi-tiered structure based on these two demographics. On the premium end, McDonald's has its Angus burgers, and its value menu provides many cheaper options for those looking to save, but indulge.

Download as an MP3


« Fruit & Veg – a New Route to Happiness? | Main | 日本とアジア太平洋地域の冷凍食品市場 »

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...


View our YouTube Channel Follow Euromonitor on Twitter Become a Fan on Facebook Connect with Euromonitor on LinkedIn

Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

Five Key Findings in Eyewear

Danone Sets its Sights on Becoming Number One in Milk Formula as it is Rumoured to be Selling its Medical Nutrition Business

Regional Snack Food Players Achieving Growth in the US

Economic Reforms in the Eurozone

Examining The Impact of Air Quality on City Life

Examining the Top Ten most Motorised Cities

Alibaba: Ready to Conquer the Far West?

The Prevalence of Electronic Payments in the UAE

Lessons from Japan’s Lost Decade

Shrinking Phone Sales Bring Familiar Problems to the Forefront at Samsung Corp