Home » Consumer Foodservice, North America, Soft Drinks, Video » Starbucks Verismo Creates Premium Sector in Single Serve Coffee


October 22, 2012

Starbucks Verismo Creates Premium Sector in Single Serve Coffee

On October 15, Starbucks launched the Verismo single serve coffee machine, one of the first single serve machines to make both brewed coffee and espresso type drinks. Jonas Feliciano, Beverages Research Analyst at Euromonitor, says that the launch, which comes just in time for the winter holidays, will not saturate the market as some analysts expect. Instead, it will create a premium sector in the single serve coffee market that did not previously exist.

Watch this video on Youtube


« 2nd South America Surfactants HPC Markets | Main | Unilever Well Placed to Take Advantage of Global Home Care Growth »

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...

Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

Coffee a New Area of Focus for Australian Pubs

Q&A: The State of the Coffee Market in North America

Euromonitor International voted #1 British company for work/life balance

The Delicate Business of Updating Products

in-cosmetics Indonesia Roadshow 2015

Los Medicamentos y la doctrina Draper

Wireless Speakers: What Consumers Want

Consumers in Advanced Economies Remain Unsure of Better Times Ahead

Pour Over Coffee in the US: Trend or Fad?

High Protein Products in Asia