Home » Automotive, Home Care, Podcasts » Product Innovation in Car Air Fresheners


October 23, 2012

Product Innovation in Car Air Fresheners

7966652686_e84b638e11

With automobile sales up and down in recent years, manufacturers of car air fresheners began developing new innovations seeking out growth. Most recently, innovation centered on licensing with brands such as Hello Kitty, Jelly Belly and Wallace and Gromit licensing their brands for automotive air fresheners. Convincing consumers to spend a little more on air fresheners could jumpstart the market with possible celebrity endorsements and partnering with luxury brands on the horizon.

Download as an Mp3

Photo Credit: Robert S. Donovan


« Unilever Well Placed to Take Advantage of Global Home Care Growth | Main | Unlocking the Door: How Cadbury Acquisition Increased Kraft’s Global Footprint »

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...

Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

Africa: Beer’s Final Frontier

Top 5 Food Trends at NRA Show 2015

Top 5 Beverage Trends at NRA Show 2015

Travel Industry Embraces Mobile Technology

Fashion Friday – Fashion Brands Embracing Digital Presence

The State of the Travel Industry in 2015

Key Trends Emerge in New Travel Research

The Old Spice Factor

The Growth of Affordable Small Appliances in Emerging Markets

Euromonitor to Speak at FederSalus 2015