Product Innovation in Car Air Fresheners

With automobile sales up and down in recent years, manufacturers of car air fresheners began developing new innovations seeking out growth. Most recently, innovation centered on licensing with brands such as Hello Kitty, Jelly Belly and Wallace and Gromit licensing their brands for automotive air fresheners. Convincing consumers to spend a little more on air fresheners could jumpstart the market with possible celebrity endorsements and partnering with luxury brands on the horizon.

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Photo Credit: Robert S. Donovan