many developed countries, the non-alcoholic drinks market in Germany is
saturated; making new products imperative for growth. Germans prefer
convenience in their soft drinks due to busy lifestyles, and beverages such as
ready-to-drink tea and instant coffee are becoming favourites in the country as
a result. Health and Wellness is also central to German consumers thus products
like Lipton Green Tea with stevia and Q10 Beauty Water with vitamins appeal to
shoppers in the country.
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