Home » Podcasts, Tissue and Hygiene » Consumer Embarrassment: How are Manufactures looking to end it?


October 12, 2012

Consumer Embarrassment: How are Manufactures looking to end it?

ShoppingintheSales_sxc

Euromonitor recently conducted a quick pulse survey regarding embarrassment associated with buying certain products in stores. Incontinence products took the top spot, says Ian Bell, Global Head of Tissue and Hygiene Research at Euromonitor. Manufacturers are looking to soften the embarrassment factor for these types of products in several different ways. For example, Kimberly Clark recently produced television commercials with NFL players and famous actresses for its Depends brand. Bell states that sanitary protection ranked third on the survey, meaning manufacturers of these products still have some work to go in avoiding embarrassment.

Download this episode as an MP3


« Inditex Absorbs VAT Increase in Spain | Main | Lactase Offers Dairy Companies a Competitive Advantage »

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...


View our YouTube Channel Follow Euromonitor on Twitter Become a Fan on Facebook Connect with Euromonitor on LinkedIn

Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

Special Report: Sub-Saharan Africa’s Top 5 Economies

Mooncakes as Useful Indicators of Chinese Consumer Trends

Internet Retailing Changing the Packaged Food Landscape

Can Vegan Food Products Succeed in the US and Beyond?

Could Peruvian Pollo a la Brasa Chains be Poised For a Breakout?

Veal: Evolving from “Cruel Meat” to Ethical Choice

Media Product Chains Face Challenges in Japan

In Battle for Pakistani Youth, Coca-Cola Gains Share by Cultivating Local Stars

Inside India’s High Growth Luxury Market

Going Green Unlikely to Significantly Boost Western Europe’s Bottled Water Market