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Consumer Embarrassment: How are Manufactures looking to end it?

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October 12th, 2012

Euromonitor recently conducted a quick pulse survey regarding embarrassment associated with buying certain products in stores. Incontinence products took the top spot, says Ian Bell, Global Head of Tissue and Hygiene Research at Euromonitor. Manufacturers are looking to soften the embarrassment factor for these types of products in several different ways. For example, Kimberly Clark recently produced television commercials with NFL players and famous actresses for its Depends brand. Bell states that sanitary protection ranked third on the survey, meaning manufacturers of these products still have some work to go in avoiding embarrassment.

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Ian Bell

Ian has direct responsibility over the content and quality of Euromonitor’s Home Care research, which provides strategic analysis of the global market as well as in-depth coverage of 80 countries worldwide. Ian has a degree in Japanese Studies (BSC) from the University of Sheffield, and has also studied at Nagoya University.

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