Resources

Typing-Laptop---Orange

The Development of Monodose Formats in North American Home Care

by
October 4th, 2012
Share on FacebookTweet about this on TwitterShare on LinkedInShare on Google+Email this to someone

Washer.600pix

Tide Pods have paved the way for the monodose format in laundry care in North America, states Ian Bell, Head of Home Care Research at Euromonitor. The introduction of Tide Pods was a timely one in the laundry market, with flat sales in recent years. However, it will take more than novelty to get consumers to switch from liquid or powder detergent, as those detergent formats are well established in North America.

Download as an MP3

 

Have a question or a thought to add? Leave us a comment below.

Grazitti Migration