Home » Alcoholic Drinks, Podcasts » The Growing Popularity of Microbreweries in India


September 18, 2012

The Growing Popularity of Microbreweries in India

STA60068

Microbreweries, which produce handcrafted beer in limited quantity, only appeared in India in the last two years. Sunitha Barlota, Research Analyst at Euromonitor, states that there are 11 microbreweries in the country, attracting middle class consumers. The success of these microbreweries is due to the open-mindedness of young Indian consumers, as well as their desire to eat out. The beer market in India is growing as well, and imported beer is starting to make a splash in the country. These factors are contributing to the growth of microbreweries and creating opportunities for this niche segment.


« Innovation in Liquid Concentrates in the US | Main | Regional Focus: China’s Influence Spreads in Emerging Africa »

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...


View our YouTube Channel Follow Euromonitor on Twitter Become a Fan on Facebook Connect with Euromonitor on LinkedIn

Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

Dishwasher Manufacturers Must Educate to Penetrate New Markets

China’s Rail System Drives Global Transport Growth

Can Travel and Tourism in Iraq Pick Up Speed?

Nike Will Benefit from the 2014 FIFA World Cup Despite Adidas Sponsorship

Latin American Travellers Prefer Pampering, Indulgence on Holiday

Role of Internet in Travel Plans of Global Online Consumers

Western European Phosphate Ban to Reward Innovative Formulations

Scenario Analysis of a Successful Modular Phone Project

The EU’s Investment Black Hole

The Battleground of Automatic Dishwashing