The Growing Popularity of Microbreweries in India

September 18th, 2012


which produce handcrafted beer in limited quantity, only
appeared in India in the last two years. Sunitha Barlota, Research Analyst at
Euromonitor, states that there are 11 microbreweries in the country, attracting middle class consumers. The success of
these microbreweries is due to the open-mindedness of young Indian consumers,
as well as their desire to eat out. The beer market in India is growing as
well, and imported beer is starting to make a splash in the country. These
factors are contributing to the growth of microbreweries and creating
opportunities for this niche segment.

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Euromonitor Research

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