to our data, Snickers is set to pass M&M's and Trident as the top global
confectionery brand by the end of the year, advancing from its third place slot
in 2011. Snickers is expected to surge from $3.29 billion in global sales last
year to $3.57 billion for 2012, capturing a 1.8% share of the market.
Confectionery Brands in 2012
7. Cadbury Dairy Milk
10. Kit Kat
E.J. Shultz from Ad Age interviewed Lee Linthicum, global
head of packaged food research about Snickers’ growth. To read the article,
please click here.